How can I find the client’s desired look with an established brand?
Pour Decisions: A Mocktail Mixing Masterclass
Flyer
Digital Sign
Social Media Posts
Deliverables
The challenge with this project was following the request of 1920s-inspired aesthetics with a fancy look while remaining within IU’s branding. This would take specific usage of their brand elements. With this in mind, I was able to design several promotional items for this event while making the client happy with the result and adhering to the brand.
Project Description
The flyer would establish the feel of the event as the client had wanted it. I took inspiration from Art Deco and The Great Gatsby film, using IU’s brand design elements of lines and triangles to create an arrangement that met that look and feel while keeping within my visual limitations. In addition to the abstract elements, I would design a simple character at the client’s request that wore the appropriate attire.
Flyer
This is a digital sign design, which uses a similar but different arrangement of design elements while remaining within the same style as the flyer design. This also features an alternate character, with the same simplistic design. The information here is reduced from the flyer.
Digital Sign
These designs made for Instagram use the information from the digital sign and simplify the arrangement for brief viewing.
